How to create and implement bundles in Shopify ?

Posted by Nicolas Clary
— 12 min read
How to create bundles in Shopify
how to create bundles in shopify

Unlocking the power of product bundles can be a game-changer for your Shopify store, providing a strategic way to increase sales, enhance customer satisfaction, and drive revenue growth. By offering bundled products that complement each other or provide added value, you can attract customers with enticing offers and simplify their shopping experience. In this article, we will guide you through the process of creating and implementing bundles in Shopify with a product bundle app. From strategic planning to practical implementation, you'll discover the steps and best practices to effectively leverage bundling as a powerful marketing tool in your Shopify store. Get ready to take your product offerings to the next level and maximize the potential of bundling to boost your e-commerce success.

First let's start with the basics...

What is Shopify product bundle ?

A product bundle on the Shopify platform refers to a popular strategy employed by merchants to package multiple products together and present them as a single offering. The product bundle is often linked to special offers because its price is always more advantageous for the customers than if he bought separetely the two products of the bundle.

Typically, these bundles are priced at a discount or include a complimentary gift. As an illustration, if you run an electronics store, a smartphone, headphones, a protective case, a charging cable, and other relevant accessories.


  • Bundle of the same products (click here to see the page in real)
What is Shopify product bundle ?
  • Bundle with different products (click here to see the page in real)
5 Types of Product Bundles

5 Types of Product Bundles

Pure bundling

Pure bundling, also known as complete bundling, refers to a marketing strategy where a set of items is exclusively available for purchase as a bundle or package and cannot be individually bought.

With pure bundling, customers are limited in their choices as they must purchase the entire bundle to obtain the included items. This approach is particularly effective when the bundled products complement each other or create a compelling offer that is more appealing than purchasing the items separately.

To implement pure bundling successfully, it is crucial to ensure that the products included in the bundle are either essential or highly attractive to customers. This helps to create a perceived value and incentive for customers to opt for the bundle deal rather than purchasing the items individually.

By strategically curating bundles with appealing and complementary products, businesses can leverage pure bundling as a persuasive sales technique to increase customer satisfaction, generate higher revenue, and encourage larger purchases.

Cross-sell bundles

Cross-sell bundling is a strategic approach where customers are presented with complementary products or add-ons in addition to the main product they are interested in purchasing. This technique aims to enhance the customer's experience by offering related items that can enhance the usage or enjoyment of the main product.

For instance, a common example of cross-sell bundling is offering a phone case and a pair of earphones as add-ons alongside a smartphone. By bundling these items together, customers are provided with a complete package that enhances their mobile experience.

The key idea behind cross-sell bundling is to offer products that are highly relevant and complementary to the main item, providing additional value to customers. These bundled products should align with the customers' needs and desires, ensuring that they see the bundle as a logical and attractive choice.

By implementing cross-sell bundling effectively, businesses can not only increase their sales revenue but also enhance customer satisfaction by offering convenient and valuable product combinations that meet their diverse needs.

Frequently Bought Together

The 'Frequently Bought Together' product bundles involve offering customers a selection of products that have been commonly purchased together in the past or are highly likely to be purchased together based on the nature of your product offerings.

As the name suggests, this bundling technique leverages historical purchasing patterns and customer preferences to curate product bundles that are likely to appeal to customers. By analyzing previous buying behavior and trends, businesses can identify product combinations that are frequently chosen by customers, indicating a natural affinity or compatibility between these items.

For example, if you operate a coffee shop, you may notice that customers often purchase a particular type of coffee beans alongside a specific brand of coffee filters. In this case, you can create a 'Frequently Bought Together' bundle that includes both the coffee beans and the coffee filters, offering them as a convenient package for customers.

The key advantage of the 'Frequently Bought Together' bundling strategy is that it simplifies the purchasing process for customers by presenting them with pre-selected combinations of products that are likely to meet their needs. This can save customers time and effort in searching for compatible items, while also increasing the average order value for businesses.

By utilizing data-driven insights and customer buying patterns, businesses can implement 'Frequently Bought Together' product bundles to enhance the customer experience, boost sales, and provide added convenience by offering customers the products they commonly desire or require as a complete package.

Mixed Bundles

Mixed bundles refer to a type of product bundle that combines various individual products, which are also available for purchase separately. This bundling strategy offers customers the opportunity to buy a selection of products together in a package, typically at a discounted price compared to purchasing the items individually.

With mixed bundles, customers can enjoy the convenience of acquiring multiple products in a single purchase, while also benefiting from cost savings. By offering a discounted rate for the bundle, businesses incentivize customers to opt for the package deal rather than purchasing each item separately.

For instance, imagine a clothing retailer offering a mixed bundle consisting of a shirt, pants, and a belt. Customers can choose to purchase these items individually, but by opting for the mixed bundle, they can enjoy a discounted price on the combined purchase. This encourages customers to explore the bundled option and take advantage of the cost savings.

The appeal of mixed bundles lies in the perceived value and savings customers can experience by purchasing multiple items together. It offers convenience and affordability while allowing customers to enjoy a broader range of products.

By strategically curating mixed bundles with complementary or popular items, businesses can attract customers with the prospect of discounted rates and a more comprehensive shopping experience. This bundling strategy not only drives sales but also enhances customer satisfaction by providing them with curated product combinations at a more affordable price point.

Buy One, Get One (BOGO)

The 'Buy One, Get One (BOGO)' is a highly popular and widely-used type of product bundling that customers often find appealing. This strategy involves offering customers the opportunity to purchase one product and receive another product for free or at a significant discount.

The concept of BOGO is simple yet powerful: customers perceive it as a great deal because they are essentially getting additional value or savings on their purchase. This bundling technique is particularly effective in attracting customers who enjoy receiving something extra without paying for it separately.

Clothing brands commonly employ BOGO offers to entice customers. For instance, they may promote deals such as 'Buy 2 T-shirts and Get 1 Free' or 'Buy Two Pairs of Socks and Get 1 Free.' These offers incentivize customers to purchase more items while enjoying the benefit of a free or heavily discounted product.

The appeal of BOGO lies in the sense of value and reward it provides to customers. They feel they are getting more for their money, and it can be an effective strategy for increasing sales, clearing inventory, or introducing new products to the market.

By implementing BOGO promotions, businesses can stimulate customer engagement, boost sales, and create a sense of urgency or excitement for customers to take advantage of the bundled offer. It is a strategy that plays on customer psychology, encouraging them to make a purchase and enjoy the additional benefits of a free or discounted product.

Why Should You Use Product Bundles ?

Increase Average Order Value

First, by buying a product bundle, your customers will pay more money than if they have bought only one product, so the first benefits of using bundles on your Shopify store is improving your turnover by boosting your AOV.

Boost Sales

Then, product bundles come always with good deals, and the good deals always turn on the "buying mood" of your customers. So the second benefits of product bundles is improving your conversion rate.

All the Shopify e-merchants want to make more money, that's why product bundles and offers are so important.

8 ways to create and implement bundles in Shopify

Now let me share with you 8 secrets that will help you to create the best bundles and offers on your Shopify store.

Let's go !

Create bundles of complementary products.

This may seem obvious to some of you, but I still see too many Shopify store owners who don't do these kinds of bundles even though they have a niche shop with complementary products.

Even worse! In some cases, I come across e-merchants who offer bundles of products that have nothing to do with each other. Do you think it's relevant to offer a "razor + soccer ball" bundle for sale? If I go to your online shop because I have a need related to my beard, why should I pay more for a product that is not related to the need that led me to your shop, there is no logic to that, it is totally counter-intuitive.

Thus, beyond the simple fact of respecting a certain logic, keep in mind that the products you propose in your bundles must complement each other and/or be used together, otherwise your bundles will have a low value for the consumer and will not be an effective incentive to buy.

Create bundles of complementary products on shopify

Keep a normal offer in addition to your bundle offer.

The price of your bundles must be more attractive to your customers than if they buy separately the same products you sell in your bundles. This is the very principle of offers and bundles, we agree on that.

Thus, offering a normal product offer (without any discount) in addition to your product bundle allows your customer to have a reference point to compare the price they would normally pay (more expensive) vs. the price they pay thanks to the special offers of your bundles (more advantageous). This helps your customer to better understand the relevance of your bundles and the value they will receive by choosing your special offers over your normal offers.

Use the "Popcorn" technique.

This commercial technique, more commonly known as the "decoy effect", has been used for many, many years, even before the internet existed, which tells you how effective it is and how well proven it is!

To illustrate this commercial practice, the National Geographic media carried out an experiment in real and neutral conditions in a cinema snack bar.

Initially, only a "SMALL" popcorn cup at 3$ and a "LARGE" popcorn cup at 7$ are proposed for sale. The large majority of the orders will be for the "SMALL" size, the "LARGE" size would not be very successful.

In a second step, a cup of "MEDIUM" size popcorn is added to the sale at $6.5. From this point on, the "LARGE" size will be the most successful. The reason for this is that with such a small price difference (only 0.5$) between the "LARGE" and "MEDIUM" sizes, the "LARGE" size was immediately perceived as extremely advantageous by the consumers. They feel they are getting a good deal, so they buy.

Keep a normal offer in addition to your bundle offer

In a similar study by the economist Dan Ariely, the results show that when the middle option is not used, 68% of the choices are for the cheapest option and 32% of the choices are for the most expensive option, compared to 16% of the choices for the cheapest option and 84% of the choices for the most expensive option, when the middle option is used. The option which was initially the most popular became the least popular and the option which was initially the least popular became the most popular. This is an absolute proof of the efficiency of this incredible marketing technique.

So when you create your bundles, use this technique to influence your visitors' choice towards your most expensive offer.

Include free products in your bundles.

Offering bundles with reduced prices is good, but offering bundles with free products is even better!

Everyone loves gifts and free stuffs, so when it's smartly implemented in your bundles, it can help you to increase your conversion rate a little bit more.

Please note: Bundles of the same products, such as "2 products bought = 1 product offered", are very popular.

Include free products in your bundles.

Make your offers temporary...or almost.

Do you know what the F.O.M.O. concept is ?

The F.O.M.O. is the Fear Of Missing Out. This fear is usualy there when a temporary and rare event is going to happen.

For example, you might be afraid to miss the sun coming out of the water at sunrise, or the birth of your child, or the special visit of an international star near your home.

What is very powerful is to succeed in bringing this F.O.M.O. into your offers and bundles. To do this, the idea is to create a very attractive offer and to highlight the fact that this offer will be temporary.

Warning! In some countries, it is forbidden to lie when you communicate about the durability of a special offer. Typically, you are not allowed to say that your offer ends in 24 hours if this is not true.

However, this is no reason to remove your special offer bundles from your shop. Bundles are really powerful marketing tools that you can't do without in 2023. Removing them from your shop will decrease your turnover, your income per visitor, your AOV and your conversion rate.

However, in order to comply with the law while using this F.O.M.O., you can organise a promotional calendar according to the periods of the year. For example, in December, you could mention on your offer something like "Special Christmas offer - Ends on 25 December", then on 26 December change the text to "Special end of year offer - Ends on 31 December", and so on.

Highlight the savings made by your customers.

A crossed out price before vs after is not enough, the brain needs a clearer, more precise and more direct message to become fully aware of the great offers of your bundles.

By adding a banner or simple text with the words "You save 35€" on your bundles, the benefits of your offers to your customers will stick in their heads faster and more effectively than a simple crossed out price.

Moreover, by doing so, you show directly to your customers the advantages they can enjoy by choosing your bundle offers, which will allow them to feel even more intensely the famous feeling of a good deal.

And a customer who feels he/she is getting a good deal is a customer who had more chances to convert his/her desire to buy into an actual act of buying.

Highlight the savings made by your customers.

Make bundles with "fast and slow selling products".

Bundling is really powerful, sometimes I even find it magical! Typically when you do bundles with very popular products and products that don't sell, offering them together in the same bundle will immediately improve the perceived value of the product that doesn't sell and make it suddenly more attractive.

Thanks to "fast and slow selling" bundles, you kill two birds with one stone: you increase your AOV and you get rid of products that you are not able to sell in normal circumstances.

Free delivery on your bundles...but not on the single product.

This point is really effective! All customers hate having to pay for delivery because they feel they are spending money for nothing.

Thus, adding the words "free delivery" on your offer will make it even more attractive and your customer will be much less reluctant to choose a more expensive offer if they do not pay for delivery. Furthermore, if you also highlight the fact that the customer has to pay for delivery if they don't choose your bundle offer, it will look very advantageous and will strongly attract your customer.

Create offers and bundles on your Shopify store with WideBundle !

Now that you know the power of bundles and offers, you need to create them on your Shopify store.

For this, you can use our amazing app WideBundle :

1. Boost your turnover

✔️ Boost your income per visitor
✔️ Boost your AOV (+30% en moyenne)
✔️ Boost your conversion rate

2. Create bundles easily on shopify

✔️ Create your offers in 5 minutes
✔️ Onboarding guided step by step
✔️ Article, videos et personnal assistance if needed
✔️ Customer support available 7J/7
✔️ WideBundle evolves regularly based on user feedback

3. And more bundles facilities !

✔️ 100% customisable design
✔️ Compatible with all Shopify themes
✔️ Integration with Page Builders️
✔️ Integration with Cart Drawers
✔️ Integration with C.O.D. forms

You have 14 days FREE trial, download WideBundle now by clicking on the link below!