The 3 Best Product Bundles to Increase Your AOV and Revenue
— 5 min read
It’s a proven fact: online stores that use product bundles see a significant boost in revenue. In 2024 alone, stores using WideBundle reported an average revenue increase of +23.7%, thanks to the power of bundling.
But with so many types of bundles available, which ones are the best fit for your brand and products? That’s exactly what this article will help you figure out.
We’ll break down 3 highly effective bundle types that can dramatically increase your average order value (AOV), improve your conversion rates, and drive higher revenue for your store. By the end, you’ll know exactly which bundling strategies will work best for your products, so you can scale your business with confidence. 🚀
Let’s dive in!
Why You Should Use Bundles in E-commerce
If you’re serious about increasing your average order value (AOV) and overall revenue, then bundling is one of the most powerful strategies you can use. Here’s why:
1. Increased Average Order Value (AOV)
Bundling encourages customers to spend more per transaction. Instead of selling a single item, you’re offering a bundle that provides greater perceived value. For example, if you sell a single product for $30, you might offer a bundle of three for $75 (instead of $90), bringing the unit price down to $25, creating an immediate sense of savings. This small psychological nudge can lead to much higher AOV, which means more revenue per customer without increasing your acquisition costs.
2. Higher Conversion Rates
People love feeling like they’re getting a good deal, and bundles tap into this powerful psychological trigger. When presented with a bundle, customers often feel like they’re saving money or getting more value, even if they’re spending more overall. This reduces hesitation and makes them more likely to click “Buy Now” instead of abandoning their cart.
3. Better Customer Experience and Loyalty
Bundling can also enhance the customer experience. By offering complementary products together, you’re helping your customers get a more complete solution, which can lead to higher satisfaction and long-term loyalty. Happy customers are more likely to come back and make repeat purchases.
4. More Efficient Inventory Management
Bundling can help you move slower-moving stock by pairing it with your best-sellers. This reduces your holding costs and increases your overall profit margins.
Bundle Type #1 – Quantity Breaks (a.k.a Volume Discounts)
How It Works
Quantity breaks, also known as volume discounts, are one of the simplest and most effective ways to increase AOV. The concept is straightforward: the more a customer buys, the bigger the discount they receive.
For example, if a single unit costs $25, a 3-pack might be priced at $60 (instead of $75). This brings the unit price down to $20, creating an immediate sense of savings.
Why It Increases AOV and Conversion Rate
This strategy works because it plays directly into how our brains perceive value. When a customer sees a discounted price for a larger quantity, their brain quickly calculates the unit cost and compares it to the “real” price they associate with a single item. If the perceived savings are significant, they’ll feel like they’re getting a great deal, which reduces hesitation and increases conversion rates. In short, volume discounts create a powerful “I’m getting more for less” effect, leading to higher average order values and more profitable transactions.
Best Product Types for Quantity Breaks
This type of bundle is particularly effective for:
- Consumable products (tea, coffee, supplements, snacks)
- Low-lifespan products (cleaning supplies, cosmetics, batteries)
- Products often bought in multiples (socks, underwear, plates)
- Clothing and fashion items (t-shirts, basics, socks)
If you sell products that customers regularly need to replenish or buy in multiples, this is a highly effective bundling strategy to implement.
Bundle Type #2 – Complementary Product Bundles
How It Works
Complementary product bundles are all about grouping products that naturally go together. Instead of encouraging your customers to buy multiple units of the same item, you’re offering them a complete set or a matching collection that enhances the overall experience.
For example, if you sell coffee makers, you might bundle them with coffee beans and a grinder. Or, if you sell gaming consoles, you could bundle them with controllers and headsets. The idea is to create a complete solution that makes the main product even more appealing.
Why It Increases AOV and Conversion Rate
This type of bundling is extremely powerful because it taps into the way people make buying decisions. When a customer sees a complementary bundle, they can immediately visualize themselves using the full set of products together, which creates a stronger emotional connection.
Additionally, complementary bundles reduce the decision fatigue of having to shop for each item separately, making the overall buying process smoother and more satisfying. This can significantly boost conversion rates, as customers are more likely to check out when they feel like they’re getting a complete solution.
When to Use This Bundle Strategy
Complementary product bundles work particularly well for:
- Electronics and accessories (smartphones + chargers + cases)
- Home and kitchen products (blender + recipe book + measuring cups)
- Beauty and skincare (cleanser + toner + moisturizer)
- Outdoor and sports gear (tent + sleeping bag + camping stove)
Bundle Type #3 – Free Gift Bundles
Why Free Gifts Are a Powerful Marketing Strategy
Free gifts are one of the most powerful psychological triggers in marketing. Offering a free item as part of a bundle can significantly boost AOV and conversion rates because it taps into the deep-seated desire to get something for free.
How to Combine It With the Two Other Types
What’s great about free gift bundles is that they can be stacked on top of other bundling strategies. For example:
- Quantity Breaks + Free Gift
- Buy 2, get 1 free (e.g., buy 2 sports tank tops in different colors, get a third color for free)
- Complementary Product Bundles + Free Gift
- Buy a camera and a tripod, get a free lens cleaning kit
When It Works Best
Free gift bundles are particularly effective for:
- High-margin products
- New product launches
- Seasonal promotions like Black Friday or end-of-year sales
- Clearing excess inventory by offering slower-moving items as free gifts
So, Which Bundle Strategy Is Right for You?
| Bundle Type | Best For | Main Benefit |
|---|---|---|
| Quantity Breaks | Consumables, low-lifespan products, everyday essentials | Increases AOV by encouraging bulk purchases |
| Complementary Product Bundles | Electronics, fashion, outdoor gear, beauty products | Boosts perceived value, reduces decision fatigue |
| Free Gift Bundles | High-margin items, new product launches, seasonal promos | Triggers emotional buying, increases perceived value |
Want an Easy Way to Bundle Products on Shopify?
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