Releasit COD + WideBundle: The Perfect Match to Increase AOV (Without Breaking Your COD Flow)

If you’re running Cash on Delivery (COD), you already know the game is different.

Your customers want speed. They want reassurance. And many of them don’t want to go through a long checkout. That’s exactly why Releasit COD is so popular: it makes COD ordering frictionless with a fast, optimized form experience.

But here’s the problem most COD merchants hit sooner or later:

You can optimize the COD form all day… yet still leave money on the table if you don’t have a solid bundling strategy.

And that’s where WideBundle becomes the missing piece.

WideBundle is built to create volume discounts, mix & match bundles, quantity breaks, BOGO offers, gifts, and more—directly on your product page, with advanced customization and testing.

So if you’re already using Releasit, this article will show you why adding WideBundle is one of the highest-leverage moves you can make to increase AOV, boost conversion rate, and scale COD profitably—without messing up your existing COD setup.

-> Install WideBundle now and start your free trial.

Why COD Stores Need Bundles More Than Anyone Else

COD traffic is often high-intent but also high-risk.

• Some shoppers hesitate to pay upfront, so COD removes that barrier.
• But COD also tends to attract more price-sensitive buyers.
• And COD can attract more low-quality orders if you don’t qualify intent.

Bundling helps you on all three fronts:

1) Bundles increase AOV (without relying on paid traffic)

Instead of fighting for margin through ads, you increase revenue per customer by making the same visitor buy more items.

2) Bundles simplify decision-making

COD customers want speed. Bundles reduce mental load by offering a “best value” option that’s easy to pick.

3) Bundles can improve order quality

When a customer commits to a larger order because the deal is genuinely strong, they’re often more engaged—and less likely to be “just testing.”

Now the key is doing this without breaking your COD flow.

That’s why the compatibility between Releasit COD and WideBundle matters.

What Releasit COD Does Best (And Why You Should Keep It)

Releasit is built to optimize COD purchasing by letting customers order with a fast COD form (popup or embedded), plus conversion and quality features like verification and upsells.

In short: Releasit makes COD frictionless.

But Releasit is not a specialized bundling engine for product pages in the way WideBundle is.

So if you want real bundle logic, real offer testing, and real product-page persuasion—WideBundle is what you add next.

What WideBundle Adds (That Your COD Store Is Probably Missing)

WideBundle is designed to increase how much each COD buyer purchases—right where the buying decision happens: the product page.

With WideBundle, you can build:

• Quantity breaks / volume discounts (Buy 2, save 10% / Buy 3, save 15%)
• Mix & match bundles (choose any X products from a collection)
• BOGO offers (Buy one get one)
• Bundles with multiple products
• Discounts: flat, percentage, fixed price, gifts, and more
• A/B testing to identify the highest-converting offer
• 100+ customization options to match your theme perfectly

This is why WideBundle works so well for COD: it creates a “value engine” that increases AOV before the customer even reaches the COD form.

-> Add WideBundle to your Releasit setup today.

NEW: Dynamic Bundles (Choose-Your-Own Bundle Offers)

Here’s the feature that’s a game-changer for brands with multiple SKUs and COD traffic:

Dynamic Bundles let you create a bundle where the offer includes “slots” that the customer can fill with their preferred products.

What that looks like in a real store

Let’s use your example:

• Offer A: Perfume
• Offer B: Perfume + 2 Makeup Products

But instead of forcing the buyer to purchase a fixed “makeup pack,” the bundle becomes interactive:

• Makeup Product #1: customer chooses from a list (e.g., lipstick, concealer, mascara, blush)
• Makeup Product #2: customer chooses from another list (same list, or a different curated list)

So the buyer gets a personalized kit while you still control:

• the eligible products,
• the bundle structure,
• the deal logic,
• and the pricing strategy.

Why this converts insanely well (especially on COD)

Dynamic bundles hit the perfect mix of value + control + personalization:

• Higher perceived value: “I’m building my own bundle” feels premium.
• Less hesitation: they don’t worry about receiving an item they don’t want.
• Bigger order size without forcing it: customers willingly add items because they chose them.
• Better match for beauty/fashion/accessories: where preferences matter a lot.

How to position it on a product page (simple and deadly)

Use a headline like:

• “Build your bundle & save more”
• “Pick any 2 makeup products with your perfume”
• “Choose your favorites (limited deal)”

Then show the two selectors clearly so the customer understands it in 3 seconds.

-> Install WideBundle and create your first Dynamic Bundle today.

How the Releasit + WideBundle Compatibility Works

Think of it like this:

• WideBundle handles the offer on the product page (bundles, quantity breaks, dynamic bundle selection, etc.).
• Releasit handles the COD ordering experience (fast form, verification, upsells, tracking).

So you get:

✅ A high-converting bundle widget that increases AOV
✅ A high-converting COD form that reduces friction
✅ A clean stack that doesn’t “fight itself”

The Best Bundle Types for COD (And When to Use Each)

Quantity breaks (best for single hero products)

Use it when your product is already converting and you want AOV lifts fast.

Mix & match (best for collections and repeatable SKUs)

Use it when shoppers want options, and you want higher cart size.

BOGO (best for cold traffic conversion spikes)

Use it when you need a “no-brainer deal” that boosts CR quickly.

Dynamic bundles (best when preferences matter)

Use it when customers have taste/fit choices (beauty shades, accessories styles, skincare routines, etc.).
This is often the best “upgrade path” offer: Perfume → Perfume + pick 2 makeup items.

A Simple Setup Blueprint (Releasit User-Friendly)

Step 1: Install WideBundle

-> Install WideBundle (free trial) here.

Step 2: Create 1–2 core offers (don’t overcomplicate)

Start with:

• a quantity break on your hero product, AND/OR
• a dynamic bundle as your premium offer tier.

Step 3: Keep Releasit as your COD conversion engine

Let Releasit do its job: fast form, verification, upsells, tracking.

Step 4: Test and iterate

WideBundle + testing is where the scale comes from:

• test quantity break tiers,
• test dynamic bundle composition (eligible lists),
• test messaging (“Build your kit” vs “Pick any 2”).

If You’re Using Releasit, WideBundle Is Your Next Install

If you already have Releasit installed, you’ve optimized how customers place COD orders.

Now optimize what they buy.

WideBundle gives you:

• bundles that raise AOV,
• dynamic bundles that boost personalization,
• and conversion-focused controls to scale profitably.

-> Install WideBundle now and start turning COD buyers into multi-product buyers.